91st Oscars Red Carpet
Video Activation
Art Direction
CONCEPT Ideation
Experiential ActivationFor the 10th Governors Awards, the Academy wanted to do a special social activation with talent. I pitched a video activation that would involve vibrant colored LED lights in the shape of an “A” where the talent would take the space of the statuette in the Academy logo.
Academy leadership decided they wanted to have it on the Oscars Red Carpet instead. This was the first time the Academy had their own social activation on the carpet.
