Case Study

Oscars Retail:
Branding & Product

ART DIRECTION
BRAND IDENTITY
PRODUCT DESIGN
DEVELOPMENT
Visual Merchandising

The Academy wanted to venture into the retail sector by having a pop-up store at the famous Hollywood & Highland mall ahead of the 91st Oscars.

For the launch of the first ever official Oscars Pop-Up retail store, I developed various aspects of the brand’s visual identity from packaging design to shopping bags to the store design itself.

I served as the primary creative liaison with internal project stakeholders, oversaw the merchandising plans and project budget, in addition to developing and designing over half of the 40 SKU product assortment.

Retail Brand Identity

01

The Oscars Pop-up was the first time the average person could interact in person with the Oscars brand. I wanted to use visual aesthetics to positively impact the customer experience and create packaging for the store that would make the customers think twice about throwing it away (or even hold onto it as a collectors item). Thus, I felt that it was important to use heavy, embossed paper and gold foil detailing when possible to enhance each customer’s Oscar experience.