Case Study
ACADEMY STEP & REPEAT EVOLUTION
Art Direction
Creative Direction
CONCEPT Ideation
PRODUCTION DESIGNOne of the first projects I got to work on at the Academy was to reinvent the step & repeat design for the 2017 Governors Awards. Academy leadership wanted something that felt more elevated and modern, while also maintaining visible presence of the Academy logos.
Key stakeholders were pleased with my design, leading me to continue to design step & repeats for the Academy’s high profile events for years to follow.
Evolution Timeline
01
I went through the Academy’s brand asset archive and discovered a sample pattern that had been pitched by the architect as a wall treatment for our office building years prior. I used that pattern sample as a starting point and recreated the print, filling in the large triangle gaps and increasing the number of Academy logos featured, especially throughout the middle and bottom half to better insure logos would be present in press photos.
3D Step & Repeat Pitch
02
After successfully using this pattern for several events in alternate color schemes across various mediums, I pitched the concept of having a 3D version created for the 10th Governors Awards (2018).
91st & 92nd Oscars 3D Design
03
Due to budgetary constraints, it was unable to happen for the 2018 Governors Awards, but the concept was revisited and brought to life for the 91st and 92nd Oscars Red Carpet.
92nd Oscar Season Events
04
By the 92nd Oscars, the Academy was willing to explore a new design direction for the Nominee Luncheon and the Oscars Press Rooms. I also adapted a version of the Press Room design for the Oscar Red Carpet guest divider — which also served an unofficial guest photo-op. Learn More
93rd Oscars Red Carpet
05
The 93rd Oscars were delayed and forced to be reinvented due to COVID-19 restrictions. This led to the primary location of the telecast to be moved to Union Station, with a much smaller guest list and red carpet experience. Keeping budget in mind, I found a way for us to repurpose our existing step & repeat design while giving it a fresh look with red accents.
94nd Oscar Season Events
06
For the 94th Oscars season, I was given the opportunity to design something with a little more depth and texture that was inspired by current architecture trends.
